A year long undergraduate research project examining what qualifies a city as livable. As a team of creatives and strategists, we were tasked with creating 3 external and 3 internal tactics for improving support for public transportation in Oregon. Our team was selected by two professors at the University of Oregon to develop a student-component to their research on what "livability" means. Our team spent a weekend in Portland collecting data and conducting interviews. I was one of two presenters who shared our team's research at the 2017 Undergraduate Research Symposium at the University of Oregon. 

strategy & Creative execution deck:

undergraduate symposium poster

Livability Team: a 5 person collective effort but specifically: 

Strategy: Hannah Lewman & Benson Wink 

Copywriting: Cameron Kokes & Me 

Art Direction: Lina Rode 

Faculty Advisors: Professor Deborah Morrison (advertising) and Professor Autumn Shafer (public relations)